How to Write a Company Bio That Connects With Customers

For instance, in the second paragraph, she admits. Upgrading to a paid membership gives you access to our extensive collection of plug and play Templates designed to power your performance—as well as CFI’s full course catalog and accredited Certification Programs. It opens by noting Christen’s titles and includes years of experience, giving her credibility while underscoring her heritage which can resonate strongly with a diverse audience on LinkedIn. Aaron Orendorff is a contributor not just at Inc. However, there is another lucrative. He/She/They currently live in Where You Live. Full transparency: When I started at IMPACT in February, I had to write one of these monsters myself and to be honest, I don’t like how it came out. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s. Including any relevant certificates or awards you have received further enhances your professional reputation. This could look like a specific project that generated great results or a specific business goal you achieved. So no holiday pictures from ten years ago please. He also lists his accomplishments and awards, adding credibility to his business and building trust among prospective clients. By entering your email, you agree to receive marketing emails from Shopify. But you risk losing your audience if your messaging is not targeted and concise.

How to write a professional bio with examples and templates

Just write what comes to mind, comes from your heart. Remember: Your bio should always include a taste of your personality. For instance, Farmer Bea has a goal of helping to raise awareness about all things bees. We’re committed to your privacy. But Van Jones effortlessly explains who he is and why it matters to everyone who visits his Twitter profile. You have one afternoon to come up with it, so you scramble together a bio that ends up reading like this. Professional bios allow you to go into a bit more detail than short social media bios, especially on LinkedIn. Mouzon effectively grips the reader’s attention with this introduction and then dives into some of her impressive accomplishments — including a brand now sold at Urban Outfitters and Target. This bio works as a cover letter, and if it’s impressive, most visitors won’t even feel the need to see your other details. What information would help to build connection, credibility, and trust.

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By studying successful examples, you can gain valuable insights into what makes a bio captivating and engaging for visitors. People like https://pgmobiles.com/ connecting with other people. What started as a dream now has 15 million people in more than 200,000 locations in 186 countries who take Zumba classes every week. Highlighting that the team is “always learning” and “constantly seeking out new perspectives” positions Teachable as a dynamic and innovative company—committed to growth and evolution. Let’s review a few sample bios for professionals like you and me. Your introduction is your first impression, so always begin by telling people who you are. Io and Southwest Airlines, Tristen’s work has been recognized by Marketing Brew and BLACK@INBOUND. You can choose from various layouts, fonts, colors, and images to create a visually appealing bio. Begin your bio by stating your first and last name. How’d that make you feel. Now that you have all this information on yourself, it’s time to sort through and pick out the good stuff. Katrina uses her LinkedIn bio to tell a story. Contact Information/Call to Action: Wrap up your bio with clear instructions for how visitors can contact you or explore your services further. Strike a balance, and you’ll have a great, simple professional bio that reflects your best employee in a few sentences. The opening sentence needs to capture attention and immediately convey your unique value proposition or core expertise. Opening statement or question that hooks the reader. Soon enough I started getting orders by the dozen. Additionally, highlight your values, passions, and personality traits, and don’t forget a call to action or contact information. Stay in the know Subscribe to the Wix newsletter for more expert tips on building and growing online businesses. If you need more words to talk about everything you want to say, like on LinkedIn, you can add paragraphs about your projects, interests, vision etc. Learn more in our Cookie Policy. Companies are starting to ditch the usual boring press release and sizzle stat press kit. Instead, think about how you would introduce a blog post.

Example 4: HR Sample Bio

When writing your bio, keep it brief and focus on the most important information. What information are they looking for. Utilize social media platforms like LinkedIn, Twitter, and Facebook to promote your bio and reach a wider audience. Adding what gives you the spark to start each workday can set your own professional bio apart from others. The percentage depends on how you want to present your company. Lily is a content strategist and writer for popular companies like HubSpot, WordPress, and more. Including a professional headshot adds a personal touch to your bio and offers visitors a visual representation of the person behind the accomplishments. They’re interested in learning more about the people behind the brand. Share Your Professional Website Bio on Social Media. But goes on in much more detail about her career trajectory in a timeline format. Jasper will create a fun and creative bio you can use wherever you like. How to Write a Bio Tip 3: Keep it concise and easy to read. So, education is an easy metric for the average person to understand. Think about the values and passions underlying your work, as well as your professional philosophy. Put another way, writing a first person bio is like telling your story to your audience. End your professional bio on a good or, more specifically, a funny note. Considering the interests and needs of your audience, it’s important to emphasize any aspects of your team’s profile that would be especially appealing or relevant to them. If you want to write and store multiple versions of your short professional bio in different tones or even with different information, use Teal to write and save as many versions as you need for free. Side projects you’re working on. You can also gather tips from marketing books to discover more ways to brand yourself.

7 Show them your personality

If your specialty is writing, your title could be “Freelance Writer,” or if it’s Help Desk or Information Technology, you may use “Freelance IT Specialist. End with your contact information and a simple call to action asking people to get in touch with you. This strategy is key to building a strong online presence and fostering your business’s growth and success. After a successful career helping e. Non profits, startups, creative ventures and restaurants also typically need bios of their key players for web publication and sales/media kits. Be sure to make your headline memorable, meaningful, and fun. Avoid humor, unless you’re absolutely sure that whoever reads your professional bio will appreciate it. And honesty is key because most consumers and clients won’t invest in someone or something if it doesn’t seem trustworthy. Best of all, Ann focuses on her readers’ challenges and motivations, rather than her own. “Lorie Smith is a Loan Officer at XYZ Bank, where Lorie processes loan applications from start to finish, including mortgage refinancing and educating clients about their different financing options. Jay shares his mission in his Twitter bio, as well as what he’s best known for. Mention things you like that most people also like. Now, you may need some tips for how to polish your short professional bio and make it stand out from the competition. It includes both his professional achievements as well as insights about his life outside of work to attract his target audience. You can see this quality below. Plus, I’ll quickly discuss what to do when using your bio with a resume. You can reach at or. Throughout her bio, you’ll notice the number of murals she’s completed and a brief timeline of her career. In other words, don’t try to cram your life story into a few sentences — just hit the highlights. Crafting a well rounded and compelling bio requires a blend of professional storytelling and a touch of personal flair. My background informs my unique approach to brand strategy and gives me clarity and insight into what it takes to be a responsible brand that’s committed to environmental justice in the modern age. Here are some things you’ll want to address. Writing a bio without a clear starting point is challenging — believe me, I’ve tried. With 5 years of experience in the tech industry, David has designed user friendly interfaces for both mobile and web applications. ” and then, if it needs to be in the third person, edit it afterward. Who are your ideal clients, employers, or collaborators. Your bio’s first sentence should begin with your full name in the third person or introduce yourself in the first person and continue to briefly outline your most notable skills and accomplishments. Using this format, you can make a positive impression on visitors from the outset.

Bio Platform: Company Website

This may feel self indulgent, but this is the chance to simply showcase your beautiful differences in a sea of talented competitors Example: I started selling homemade cupcakes at my son’s soccer games. At first glance, including location in his bio may look like a waste of limited space. Instagram, for example, allows only 150 characters of bio space, whereas you can write as much as you want on your website or Facebook Business page. We take into account the company’s unique story and goals, and we craft a bio that accurately reflects who they are and what they do. Make sure you include a few unique elements. Before you learn how to write a bio, you should have a clear understanding of what it is and why you need it. Your company bio is the perfect opportunity to share your story with the world. With these resources, you’ll find that writing a bio, as part of making a website, is much easier than you might think. This is a subtle way to show the reader that you’re a real person. He/She/ They hold a degree in area of study from university. Even if you’re in a field that is very conservative, use human language and avoid jargon specific to your industry.

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And don’t forget the inclusion of “Christian” — this instantly shows what he stands for. You have the option to write your short bio from either a first or third person POV. Sharing your hobbies, interests, and background not only showcases your unique personality but also makes you more approachable and adds a personal touch to your profile. By incorporating keywords relevant to your industry or niche, you can optimize your bio for search engines, making it easier for potential clients or employers to find you online. Think of it as a pitch that answers the question: why should someone care about you or work with you. You should avoid including anything negative or arrogate. It can be a great addition to your bio if you want to pursue a video game career. People will read your professional bio to better understand who you are. Emphasize your eagerness to learn and grow in your chosen field and express your future goals and aspirations. Your introduction is your first impression, so always begin by telling people who you are. You can use your bio to capture the attention of potential employers or clients and convince them to choose to employ or work with you. For example, try visiting LinkedIn bio examples of some top level experts of Alphabet, Apple, Meta, etc. I’m going to get a little real and raw in this post, and I hope readers and potential clients can. There’s no right or wrong way to write your own bio. If you prefer to plug and play or need a short bio in a pinch, don’t worry; here are three short bio templates to get you started. It can also help you endear yourself to employers and colleagues who want to work with people with similar values. Ensure you mention the brand you associate with in your bio.

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If your goal is to demonstrate your authority on a certain subject, you might tell the story of building experience, testing your knowledge, and achieving recognition for your work. In competitive industries, your unique experiences, skills, or perspectives help you stand out. Readers are hooked from the first sentence, but she also gives key insights into her specialties and achievements. With its drag and drop interface, you can easily customize your website bio to reflect your unique personality and brand. Image taken from Strikingly user’s website. Writing a bio when you don’t yet have experience can be challenging, but it’s an opportunity to showcase your potential and aspirations. See for example the well written bio of William Harrison that clearly shows his personality. On the other side of the same coin, showcasing professional details like work experience, skills, and achievements highlights your expertise and establishes your credibility within your field. Includes chapter events, photographer interviews, partner discounts, industry trends, and more. Bios are short, yet they can be written in such a way that defines your personality. About Digital Grace Design. With BigCommerce website builder, you can design with freedom, operate with no worry, and enjoy its features to innovate. Grammarly is here to help you choose powerful adjectives, clean up hedging language, and make your bio stand out. Here’s a basic outline that you can customize. For example, when I won the 2019 Showit Designer of the Year award, I knew I wanted to include it in my bio but I didn’t want to begin with it. You’re opening your staff to strangers. As in, How Do I Write a Bio For My Website. Short professional bios are hard to write because of their importance and word count limitations. Fitness trainers, residential leasing agents, make up artists, aspiring authors and , now e. Do you think it’s fun to talk about how great you are in your biography. Aaron Orendorff is a contributor not just at Inc. Image taken from Strikingly user’s website. Because permitted characters length for different social media platforms, such as Twitter, Instagram, and LinkedIn, are different, it is best to use different company bio generator tools.

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Often, it’s what employers or other professionals will use to form their initial impression. Jennifer finds inspiration in nature, music, and pop culture. Your photographer bio offers the first impression to clients and collaborators who are new to your work. You can update your choices at any time in your settings. You must present the best possible image to your friends, family, and any other stranger who visits your profile. It’s essential to keep your X Twitter bio concise and impactful. The first biography is a “short version,” which includes a combination of bullet points listing his credentials and a few brief paragraphs. You might be surprised at how little you actually need to include. Instagram is a notoriously difficult platform on which to write a good bio. If you’re writing a bio for an online platform, stating your name at the beginning works as well. Lianna Patch is a rockstar copywriter who has written for popular publications like Copy Hackers. Luckily, the ChatGPT Bio Generator is here to simplify this process and help you craft a compelling and personalized bio. He shares some of his life story, links to some of his books and lists some of his professional achievements. This could include notable projects you’ve worked on, certifications you’ve obtained, or awards you’ve received. You might think, “Why would she do that since it discourages people from buying her book. How to Write a Bio Tip 7: Showcase relevant achievements and qualifications. You’ll also find templates and some short professional bio examples to use as a guide. Also consider that you should tailor your bio for the specific recipient, where posibble. Instagram’s limited bio space requires you to highlight just your most important qualities. A professional recruiter, she expresses her “passion for recruiting” in the first sentence, while using that sentence to hook her profile visitors into a brief story of her background. As a result, when writing guest posts, you should list your relevant experience and explain why it makes you qualified to do so. He shares some of his life story, links to some of his books and lists some of his professional achievements. Your audience shouldn’t have to try too hard to figure out who you are and where to find information about you. Image taken from Strikingly user’s website. The length of a company bio or about us section on a website might range from 1,500 to 2,000 characters. By sticking to a predetermined format, you must fill in the blanks with your most relevant career information. Just be your natural self and it will reflect on all your social media services.

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For instance, she writes, “Ann Handley writes and speaks about how businesses can escape marketing mediocrity to achieve tangible results. Use action words and strong verbs to make every word count. Whether you’re the author of a novel or a mid level specialist, use the following few lines of your bio to describe what you do in that position. The selection of tone matters considerably when you don’t know how to write a website bio on a particular platform. Whatever your reasons, expanding upon these ideas can help your audience get a better understanding of what truly matters to you. A great LinkedIn profile starts with a strong summary. Read Post about Web Writing Cheat Sheet. When you read their LinkedIn profile, did you notice that you’re both part of the same alumni association or both avid skiers. Before you publish it, be sure to proofread it thoroughly for mistakes. I connect with people by writing their stories, and those stories help them connect with their people in turn. End with your contact information and a simple call to action asking people to get in touch with you. Pura Vida’s company bio on Instagram starts with their company values, and social work and ends with a link in the bio. As you analyze professional website bios, consider the writing styles and formats that resonate with you. Chima Mmeje is a freelance SEO copywriter who’s “extremely good at one thing” — helping companies rank for their target keywords. The best way to make sure that your resume makes the right impression is to use a resume template. Mentioning these collaborations adds credibility to your work and shows you have been recognized by respected entities in your industry. Who are your ideal clients, employers, or collaborators. This can be about your career, your passions, your beliefs, or anything. Ditto for conferences or most publications. In 2008, Don launched area Talent with a focus on helping clients identify their brand. Just write what comes to mind, comes from your heart.

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Consider how you might also highlight your interests, hobbies, or passions outside of the 9 to 5. If you meet or exceed the years of expertise requested in the job description, this is a great place to add that. ” In the third person, you’ll refer to yourself using your name and preferred pronouns. Jasper Jumpstart provides a crash course in using the company bio template so you can get started right away. A bio can range from a few words to a page, depending on the intended purpose. Use the predesigned pages and customize them by adding images and videos, changing colors and fonts, and inserting your brand’s identity into it. Humans are notorious for their ability to jam more words into sentences than necessary. Along with her notable writing career, Chimamanda highlights her annual creative writing workshop, which introduces readers to a well rounded view of who she is as a professional. Sharing your hobbies, interests, and background not only showcases your unique personality but also makes you more approachable and adds a personal touch to your profile. Let B12 set up your professional online presence with everything you need to attract, win, and serve clients. A professional recruiter, she expresses her “passion for recruiting” in the first sentence, while using that sentence to hook her profile visitors into a brief story of her background. That’s where an AI writing assistant can come in handy. We’ll get you started. Call Liesbeth: +31 06 5465 1346. Now that you know the basics of writing a professional bio, here are some short bio examples to inspire you. You can track metrics such as page views, bounce rates, and referral sources to understand how well your bio is performing. The second half of her bio combines her body of work and the awards she’s won. Working Professional Website Bio Example. A well crafted company bio on Twitter establishes credibility and trust. Writer bio example text version. > What are your goals and vision. When writing your bio, include important professional roles and achievements. Details matter, especially when there’s a cap on the number of words you can use to express yourself.